What works on Facebook? Who uses Twitter – and does it really improve your H-index if you tweet about your own research? How can the communications adviser at your department help you, and what is required to become the favourite scientist to the journalists?
We will have a quick look at how to make a cool short video for social media. We will go through some of the most used social media: Facebook, twitter, snapchat, Instagram, blogs and ResearchGate.
Who can attend?
This course is directed at academic employees (including PhD candidates) that are employed by the University of Oslo, and that wish to start using social media to reach out with science.
Preparation
Course participants should write down or think about who?s the main audience – who do you want to reach? For instance politicians, other researchers, potential master students, or journalists?
Course participants should also think about what kind of images that could illustrate what you do. Draw or write down different situations that can be filmed or pictured.
Agenda
09:00 Introduction
09:15 What is typical for the different kinds of social media?
09:45 Make a strategy!
10:00 Fired on Twitter – Don?t be like Trump (Rules and regulations of social media)
10:15 How can the communications advisers help you?
10:30 Making content for Social media - film, pictures and texts
11:00 How to succeed
- Say something in 30 seconds?
- “Dumb it down” for dummies!
- Do something that will be seen
Information
- 2,5 hours
- 12 participants
- Course owner: Elina Melteig, Department of Chemistry
- Free attendance