Introduction to Multimodality
Multimodality is a term used to emphasise that our senses work together.
A modality refers to one of the channels we use to get information, such as audition, vision, taste, balance and proprioception. In most cases, the modalities confirm each other: they contribute to strengthen our perception of a phenomenon. However, in particular cases our mind perceives something that is not present in any of the modalities. An example of this is the McGurk effect, named after the psychologist that first described this phenomenon. You will see a demonstration of this effect in the next video.
Our cognition's multimodal nature may explain why we easily project features of one modality onto another. When hearing a sound, we assume something about the sound production, even if we have never heard the sound before. What type of material may have caused this sound? What type of action was involved?
Furthermore, musical elements such as phrases, rhythmic patterns, melodies or harmonic progressions may give associations to shapes and movement. The same elements may even induce strong emotional reactions in the perceiver. But why is this so? Move on to learn more.
References
- McGurk, H., & MacDonald, J. (1976). Hearing lips and seeing voices. Nature, 746-748.