{\rtf1\mac\ansicpg10000\uc2 {\fonttbl {\f1\fnil\fcharset77\fprq0 Arial;} {\f2\fnil\fcharset128\fprq0 \'82\'6c\'82\'72 \'82\'6f\'83\'53\'83\'56\'83\'62\'83\'4e;} } {\colortbl; \red0\green0\blue0; \red0\green153\blue153; \red153\green204\blue0; } {\stylesheet {\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044\level1 heading 1;} {\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044\level2 heading 2;} {\s3\li585\fi-225\loch\af1\hich\af1\dbch\f2\fs28\ppscheme-1\lang1044\level3 heading 3;} {\s4\li900\fi-180\loch\af1\hich\af1\dbch\f2\fs24\ppscheme-1\lang1044\level4 heading 4;} {\s5\li1260\fi-180\loch\af1\hich\af1\dbch\f2\fs20\ppscheme-1\lang1044\level5 heading 5;} {\s6\li1620\fi-180\loch\af1\hich\af1\dbch\f2\fs20\ppscheme-1\lang1044\level6 heading 6;} } \pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Mediepolitikk; litteraturen og boken i dagens medieindustri\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044\li0\fi0\qc {\hich\af1\dbch\af2\loch\f1 Tore Slaatta, september 07\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Kursopplegg\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 3-dagers hjemme-eksamen\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Forelesninger og seminarer\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Foreleser; Trond Andreassen}{\hich\af1\dbch\af2\loch\f1 \par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Seminarleder Solveig Askildsen\par }\pard\plain\s3\li585\fi-225\loch\af1\hich\af1\dbch\f2\fs28\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8211\'d0\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8211\'d0}}{\hich\af1\dbch\af2\loch\f1 bes\uc1\u248\'bfk/ekskursjoner\par }\s3\li585\fi-225\loch\af1\hich\af1\dbch\f2\fs28\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8211\'d0\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8211\'d0}}{\hich\af1\dbch\af2\loch\f1 kollokvie, diskusjoner m.m.}{\hich\af1\dbch\af2\loch\f1 \par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Pensum\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 David Hesmondhalgh; The Cultural Industries\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Trond Andreassen; BokNorge\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 politisk \uc1\u248\'bfkonomi\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 de \uc1\u248\'bfkonomiske betingelsene for medieproduksjon: spesielt eierfordeling,, maktforhold og samfunnsstrukturer \par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 mediemarkedet: kapital flyt,organisasjoners og bedrifters strategier, operasajoner og markedsandeler, salg, m.m. \par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 markedsregulering, konkurranseregulering, reguleringsregimer, statlige virkemidler, intervensjoner, sensur, lovgivining m.m. \par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 kulturstudie-tradisjonen\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Fremhever det demokratiske aspektet ved kulturproduksjon; universell tilgang og tilgjengelighet (access and availability)\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Kulturell kompleksitet: popul\uc1\u230\'berkultur, lav-kultur vs h\u248\'bfy kultur: kvalitet, verdier, genrer, kunnskapsforst\u229\'8celser \par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Den sosiale distribusjonen av tilgang og tilgjengelighet, sosial klasse, informasjons- og kommunikasjonsressurser, \par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Det faktiske uttrykket, det innholdsmessige utbudet av kulturelle produkter spiller en rolle, ikke bare som kontekst, men som genrer, utrykksformer, meningsproduksjon og resepsjon\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 eksempel: Edward S. Herman &\line Robert W. McChesney}{\hich\af1\dbch\af2\loch\f1 \par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044\li0\fi0\qc {\hich\af1\dbch\af2\loch\f1 The}{\hich\af1\dbch\af2\loch\f1 }{\hich\af1\dbch\af2\loch\f1 Global}{\hich\af1\dbch\af2\loch\f1 }{\hich\af1\dbch\af2\loch\f1 Media\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044\li0\fi0\qc {\hich\af1\dbch\af2\loch\f1 Cassell 1997}{\hich\af1\dbch\af2\loch\f1 \par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 McChesney:\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Rich Media, Poor Democracy (1999)\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 The Problem of the Media. Us. Communication Politics in the 21st century\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Articles: The political econonomy of international communication\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Naom Chomsky, Edward S. Herman, Dan Schiller, Herbert Schiller, Colleen Roach\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Astonishing powers\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 The major players (global media giants: first tier):AOL/ Time-Warner, Disney, News Corporation, Viacom, Vivendi/Universal, Bertelsmann\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 (Media giants: second tier) Polygram, Seagram, Sony, General Electric/NBC\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 (}{\hich\af1\dbch\af2\loch\f1\fs24 Second}{\hich\af1\dbch\af2\loch\f1\fs24 tiers: regional}{\hich\af1\dbch\af2\loch\f1\fs24 giants}{\hich\af1\dbch\af2\loch\f1\fs24 ): Kirsch,}{\hich\af1\dbch\af2\loch\f1\fs24 Advance Publications}{\hich\af1\dbch\af2\loch\f1\fs24 , }{\hich\af1\dbch\af2\loch\f1\fs24 United}{\hich\af1\dbch\af2\loch\f1\fs24 Media, }{\hich\af1\dbch\af2\loch\f1\fs24 Thomson}{\hich\af1\dbch\af2\loch\f1\fs24 ,}{\hich\af1\dbch\af2\loch\f1\fs24 Globo}{\hich\af1\dbch\af2\loch\f1\fs24 , Televisa,}{\hich\af1\dbch\af2\loch\f1\fs24 Westinghouse}{\hich\af1\dbch\af2\loch\f1\fs24 ,}{\hich\af1\dbch\af2\loch\f1\fs24 Canal Plus}{\hich\af1\dbch\af2\loch\f1\fs24 , }{\hich\af1\dbch\af2\loch\f1\fs24 Hachette}{\hich\af1\dbch\af2\loch\f1\fs24 , Havas}{\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8230\'c9}{\hich\af1\dbch\af2\loch\f1\fs24 etc:}{\hich\af1\dbch\af2\loch\f1\fs24 etstimate about}{\hich\af1\dbch\af2\loch\f1\fs24 20 -30\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 websites on media ownership\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\field{\*\fldinst HYPERLINK "http://thenation.com/special/bigten.html"}{\fldrslt{\ul\hich\af1\dbch\af2\loch\f1\cf2 http://thenation.com/special/bigten.html}}}{\hich\af1\dbch\af2\loch\f1 \par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\field{\*\fldinst HYPERLINK "http://www.cjr.org/owners/index.asp"}{\fldrslt{\ul\hich\af1\dbch\af2\loch\f1\cf2 http://www.cjr.org/owners/index.asp}}}{\hich\af1\dbch\af2\loch\f1 \par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\field{\*\fldinst HYPERLINK "http://www.corporations.org/media"}{\fldrslt{\ul\hich\af1\dbch\af2\loch\f1\cf2 http://www.corporations.org/}{\ul\hich\af1\dbch\af2\loch\f1\cf2 media}}}{\hich\af1\dbch\af2\loch\f1 \par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 The big five or six...\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Hva startet selskapene som; innovasjon/produksjon eller distribusjon}{\hich\af1\dbch\af2\loch\f1 \par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Hvor kom de fra?\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Hvordan vokste de?\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Hvordan konkurrerer de n\uc1\u229\'8c?\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Hvordan kan vi p\uc1\u229\'8cvirke dem?\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Hvillken demokratisk rolle spiller de?\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Historisk utvikling\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Amerikansk etterkrigs-hegemoni: de nye MultiNasjjonale Selskapene (MNS/ TNC) og den globale \uc1\u248\'bfkonomien\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 The NWICO debate, tredje verdens problematikk ul\uc1\u248\'bfst\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Global capitalism: Gatt, Nafta, IMF, WTO, EU: liberalist market ideology; hvordan preger dette kulturproduksjon\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 1960 - 1980 - 1990: konsentrasjon, oppkj\uc1\u248\'bfp, kontroll, vertikal vs horisontal\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Globalisering og \uc1\u248\'bfkonomisk makt over medieutvikling\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Sammen med musikken og filmen er bokmediet mest kommersialisert og globalisert\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Mer strid omkring mediepolitikk p\uc1\u229\'8c fjernsynet:\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Deregulering/Reregulering/ Privatisering\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Mindre statlig innflytelse, \uc1\u248\'bfkt markedsmakt}{\hich\af1\dbch\af2\loch\f1 \par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 \uc1\u216\'afkende betydning av markedsf\u248\'bfring og reklame\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Digital konvergens som ytterligere forsterkning av maktoverf\uc1\u248\'bfring\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Distribut\uc1\u248\'bfrleddets \u248\'bfkende betydning\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Etter 2000: Digital}{\hich\af1\dbch\af2\loch\f1 revolusjon}{\hich\af1\dbch\af2\loch\f1 ?\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Det er demokratiske muligheter\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Men den \uc1\u248\'bfkonomiske dominans og makt fortsetter}{\hich\af1\dbch\af2\loch\f1 \par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Mangel p\uc1\u229\'8c kunnskap og debatt\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Politikere t\uc1\u248\'bfr ikke bruke makt\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 De \uc1\u248\'bfkonomiske insentivene er sterke\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 McChesney/Herman Conclusion: The US-model\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 En ny form for kapitalisme som kombinerer \uc1\u248\'bfkonomisk makt og ideologisk kontroll. \par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Makten og kontrollen over mediene anses som helt sentral\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Mer sammenvevd i internasjonal politikk enn noen gang f\uc1\u248\'bfr}{\hich\af1\dbch\af2\loch\f1\fs28 \par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Mulighet for andre og alternative bevegelser: Medie-aktivisme\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 i samme familie:\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Miller et al.; Global Hollywood\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Miguel Castells: The Network Society\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Saskia Sassen: Global Cities\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Michael Hardt and Antoni Negri: The Empire\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 David Hesmondhalgh\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044\li0\fi0\qc {\hich\af1\dbch\af2\loch\f1 The Cultural Industries\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044\li0\fi0\qc {\hich\af1\dbch\af2\loch\f1 Sage, 2002\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 cultural studies tiln\uc1\u230\'berming\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Ofte samme utgangspunkt som Politisk \uc1\u248\'bfkonomi, men trekker ofte inn flere aspekter i vurderinger og analyser; tekstene, genrene, meningsproduksjon og kulturelle uttrykksformer. \par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Ogs\uc1\u229\'8c historisk perspektiv, men et videre, inkluderende fokus p\u229\'8c kulturelle organisasjoner, institusjoner, profesjoner, m.m. \par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Konvergens som noe som skjer med samfunnet som helhet, ikke bare media. \par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Sentrale begreper og premisser\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 The industries, ikke }{\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u233\'8en industri... \par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 R. Williams vs. P. Bourdieu, cultural interpreters\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Bernard Miege (1989); industries...}{\hich\af1\dbch\af2\loch\f1\fs28 \par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 CI as }{\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8221\'d3}{\hich\af1\dbch\af2\loch\f1\fs28 the production of social meaning}{\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8221\'d3}{\hich\af1\dbch\af2\loch\f1\fs24 \par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Kritiske sp\uc1\u248\'bfrsm\u229\'8cl\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Er de endringene som n\uc1\u229\'8c skjer av grunnleggende karakter?\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Hva er kontinuerlige utviklingstrekk, og hva markerer brudd med historien\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Det sammensatte kulturtilbud/uttrykket er komplekst, ambivalent og i stadig strid/dynamikk (complex, ambivalent and contested)\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 Symbolsk kreativitet som et kjernebegrep; potensialer og muligheter varierer tross \uc1\u248\'bfkt \u248\'bfkonomisk press\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Kulturindustriens s\uc1\u230\'bertrekk (ch2)\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 En kompleks, profesjonell utvikling av produsenter (forfattere, forlag), distribut\uc1\u248\'bfrer institusjoner/organisasjoner og marked/lesere (se modell)\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Historisk utviklingsb\uc1\u248\'bflger hvor b\u229\'8cde internasjonale endringer og teknologisk innovasjon spiller en viktig rolle.\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Hovedargument: Kulturindustriene er mer komplekse og \uc1\u229\'8cpne for endringer og dynamikk, mer pluralistiske enn det et rent politisk \u248\'bfkonomisk perspektiv tilsier.\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Kvalitetsdiskusjoner trekkes inn\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 En endring vurderers kvalitativt mht utvidet ytringsfrihet, mangfold, legitimitet, tilgang og tilgjengelighet\par }\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Ikke egentlig eierskapet som er problemet, men m\uc1\u229\'8cten det \u248\'bfkonomiske presset kommer til uttrykk p\u229\'8c i organisasjoner, i endringer i de kreative og redaksjonelle funksjonene/rollene\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1\fs40 Konklusjoner/gjenst\uc1\u229\'8cende sp\u248\'bfrsm\u229\'8cl\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Kan }{\i\hich\af1\dbch\af2\loch\f1\fs24 mer}{\hich\af1\dbch\af2\loch\f1\fs24 egentlig bety mindre?\par }\pard\plain\s3\li585\fi-225\loch\af1\hich\af1\dbch\f2\fs28\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs20 \uc1\u8211\'d0\tab}{\*\pn\pnlvlblt\pnf1\pnfs20\pnscheme-1{\pntxtb \uc1\u8211\'d0}}{\hich\af1\dbch\af2\loch\f1\fs20 Flere forlag, st\uc1\u248\'bfrre bokomsetning, mer lesing, osv osv..\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Kanskje er det viktige variasjoner i de ulike bransjene?\par }\pard\plain\s3\li585\fi-225\loch\af1\hich\af1\dbch\f2\fs28\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs20 \uc1\u8211\'d0\tab}{\*\pn\pnlvlblt\pnf1\pnfs20\pnscheme-1{\pntxtb \uc1\u8211\'d0}}{\hich\af1\dbch\af2\loch\f1\fs20 Musikkindustrien som brohode/test p\uc1\u229\'8c eierrettighetsproblematikk og muligheter for regulering\par }\pard\s3\li585\fi-225\loch\af1\hich\af1\dbch\f2\fs28\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs20 \uc1\u8211\'d0\tab}{\*\pn\pnlvlblt\pnf1\pnfs20\pnscheme-1{\pntxtb \uc1\u8211\'d0}}{\hich\af1\dbch\af2\loch\f1\fs20 film og telekommunikasjon som fortsatt viktige nasjonale reguleringsomr\uc1\u229\'8cder, men stadig nye akt\u248\'bfrer, bypass\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Hvordan vil konvergensen virke? Et \uc1\u229\'8cpent sp\u248\'bfrsm\u229\'8cl\par }\pard\plain\s3\li585\fi-225\loch\af1\hich\af1\dbch\f2\fs28\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs20 \uc1\u8211\'d0\tab}{\*\pn\pnlvlblt\pnf1\pnfs20\pnscheme-1{\pntxtb \uc1\u8211\'d0}}{\hich\af1\dbch\af2\loch\f1\fs20 Mht mer eller mindre konsentrasjon/kontroll for eiere\par }\pard\s3\li585\fi-225\loch\af1\hich\af1\dbch\f2\fs28\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs20 \uc1\u8211\'d0\tab}{\*\pn\pnlvlblt\pnf1\pnfs20\pnscheme-1{\pntxtb \uc1\u8211\'d0}}{\hich\af1\dbch\af2\loch\f1\fs20 Mht mer eller mindre mangfold, demokratisk kommunikasjon}{\hich\af1\dbch\af2\loch\f1\fs20 \par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs24 Hvordan vil nye formater, kanaler og koblinger p\uc1\u229\'8cvirke fragmentering, nivellering, homogenisering..\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Det vanskelige kvalitetsm\uc1\u229\'8clet\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Tiltakende konkurranse og press p\uc1\u229\'8c forbrukerens oppmerksomhet og kulturkonsum vil kunne endre innhold/meningsproduksjon over tid\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Men hvem skal avgj\uc1\u248\'bfre hva som er h\u248\'bfyt/lavt, godt/d\u229\'8crlig\par }\pard\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs32 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs32\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1 Konvergens og de sm\uc1\u229\'8c enhetenes nye muligheter, alternative medier osv osv.}{\hich\af1\dbch\af2\loch\f1 \par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 Metodiske f\uc1\u248\'bfringer/anbefalinger; \par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 komparative tekst og publikumsunders\uc1\u248\'bfkelser\par }\pard\plain\s3\li585\fi-225\loch\af1\hich\af1\dbch\f2\fs28\ppscheme-1\lang1044 {\pntext\pard\plain\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8211\'d0\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8211\'d0}}{\hich\af1\dbch\af2\loch\f1\fs24 domestisering i produksjonsanalyser, lokale nedslag og ulikheter mht globalisering \par }\s3\li585\fi-225\loch\af1\hich\af1\dbch\f2\fs28\ppscheme-1\lang1044 {\pntext\pard\plain\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8211\'d0\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8211\'d0}}{\hich\af1\dbch\af2\loch\f1\fs24 Negotiating/forhandling i resepsjonsanalyser (oppositional, preferred or negotiated reception)\par }\pard\plain\s2\li270\fi-270\loch\af1\hich\af1\dbch\f2\fs32\ppscheme-1\lang1044 {\pntext\pard\plain\hich\af1\dbch\af2\loch\f1\fs28 \uc1\u8226\'a5\tab}{\*\pn\pnlvlblt\pnf1\pnfs28\pnscheme-1{\pntxtb \uc1\u8226\'a5}}{\hich\af1\dbch\af2\loch\f1\fs28 De endrete betingelsene for }{\i\hich\af1\dbch\af2\loch\f1\fs28 kreativitet}{\hich\af1\dbch\af2\loch\f1\fs28 og profesjonell kritikk, profesjonell formidling\par }\pard\plain\s3\li585\fi-225\loch\af1\hich\af1\dbch\f2\fs28\ppscheme-1\lang1044 {\pntext\pard\plain\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8211\'d0\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8211\'d0}}{\hich\af1\dbch\af2\loch\f1\fs24 Store vs sm\uc1\u229\'8c selskaper\par }\s3\li585\fi-225\loch\af1\hich\af1\dbch\f2\fs28\ppscheme-1\lang1044 {\pntext\pard\plain\hich\af1\dbch\af2\loch\f1\fs24 \uc1\u8211\'d0\tab}{\*\pn\pnlvlblt\pnf1\pnfs24\pnscheme-1{\pntxtb \uc1\u8211\'d0}}{\hich\af1\dbch\af2\loch\f1\fs24 Autonomi og kreativitet\par }\pard\plain\s1\qc\loch\af1\hich\af1\dbch\f2\fs44\ppscheme-3\lang1044 {\hich\af1\dbch\af2\loch\f1 \par } }