Project Description
LifeCycle aim is to increase cyclists' awareness of their own behavior in the traffic as one of the important factors for their safety. This is not only to decrease the number of accidents involving cyclists, but also to make biking more attractive and inclusive through a better biking culture.
This was done through a campaign, signs hanging on city bikes by Bysykkel. The signs were designed to appeal to cyclists through humor rather than denunciation.
Context
Both Oslo municipality and the district of Gamle Oslo encourage biking as an environmentally friendly mode of transport. However, more cyclists lead to more accidents if the conditions for biking do not adapt accordingly. Therefore, LifeCycle decided to work with one factor within the topic of biking safety, which is cyclists' own behaviour.
Even though the targeted location for the project is the district of Old Oslo, bikes are being moved around the city so the campaign can be seen at the locations of Bysykkel bike racks around the whole of Oslo.
Project Outcomes
More than 400 signs were hung on the city bikes, visible to the many users of Bysykkel (around 1000/day at this time of the year). Moreover, a few thousand people saw the campaign on social media, shared among others by Bysykkel and Bymilj?etaten.
City Connection
Main strategies used as inspiration for the LifeCycle project were The Car-free Liveability Program by the municipality of Oslo and Climate and environment strategy 2021-2025 by the district of Gamle Oslo.
Key Staff Contact: Marianne Ekerold Netland working for the district of Gamle Oslo
Key Stakeholders: Main partners contributing to the project were Christine Surlien and Nanna Reiss from UIP.
Group Members
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Dominika Kralova, Bachelor's in Human Geography, UIO
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Nora Ulrikke Andersen, Master's in International Relations, NMBU
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Dalia Abdelsalam Moussa Abdelsalam, Bachelor's in International Environment and Development Studies, NMBU