Syllabus/achievement requirements

Required and recommended readings:

*Naomi Klein, No Logo. Taking Aim at the Brand Bullies, New York, Knopf, 1999. Chapter 1, pp. 4-26.

*Maxine Berg, Luxury and Pleasure in 18th Century Britain, Oxford, Oxford University Press, 2005, pp. 46-84.

Natacha Coquery, ¡°The Language of Success. Marketing and Distributing Semi-luxury Goods in Eighteen-century Paris¡±, Journal of Design History, 17, 1, 2004, pp. 71-89.

*Michael Miller, The Bon March¨¦, Princeton, Princeton University Press, 1981. Chapter 1, New Stores, pp. 19-47, chapter 2, The Grands Magasins, pp. 48-72; photos pp. 148-; chapter 6, Selling the Store, pp. 190-230; conclusion, pp. 231-240.

*Regina Lee Blaszczyk, American Consumer Society, 1865-2005. From Hearth to HDTV, Wheeling (Ill.), Harlan Davidson, 2009. chapter 3, New Ways to Shop, pp. 73-92.

*Erika Diane Rappaport, Shopping for Pleasure. Women in the Making of London¡¯s West End, Princeton, Princeton University Press, 2000. chapter 2, The Trials of Consumption, pp. 48-73.

*Lawrence B. Glickman, Buying Power. A History of Consumer Activism in America, Chicago, Chicago University Press, 2009. chapter 2, Buy for the Sake of the Slave, pp. 61-89, chapter 3, Rebel Consumerism, pp. 93-114.

*Kathryn Kish Sklar, ¡°The Consumers¡¯ White Label Campaign of the National Consumers¡¯ League 1898-1918¡±, in: Susan Strasser, Charles McGovern, Matthias Judt, Getting and Spending. European and American Consumer Societies in the Twentieth Century, Cambridge, Cambridge University Press, 1998, pp. 17-35.

*Marie-Emmanuelle Chessel, ¡°Woman and the Ethics of Consumption in France at the Turn of the 20th Century¡±, in: Frank Trentmann ed., The Making of the Consumer. Knowledge, Power and Identity in the Modern World, Oxford, Berg, 2006, pp. 81-98.

*Rosalind H. Williams, Dream Worlds: Mass Consumption in Late Nineteenth-Century France, Berkeley, University of California Press, 1982. chapter 7, Charles Gide, pp. 276-321.

*Ellen Furlough, Carl Strikwerda ed., Consumers against Capitalism. Consumer Cooperation in Europe, North America, and Japan, 1840-1990, Lanham, Rowman & Littlefield, 199, chapter 1 , pp. 1-53. (It is also highly recommended that you read pp. 54-91 which will be available in the Fronter room).

Alessandro Stanziani, ¡°Information, Quality and Legal Rules: Wine Adulteration in 19th century France¡±, Business History, 51, 2, 2009, pp. 268-291.

*Kolleen M. Guy, When Champagne Became French. Wine and the Making of a National Identity, Baltimore, Johns Hopkins University Press, 2003. chapter 5, pp. 118-157.

*Pamela Walker Laird, Advertising Progress. America Business and the Rise of Consumer Marketing, Baltimore, Johns Hopkins University Press, 1998. chapter 8. (It is also highly recommended that you read chapter 9 which will be available in the Fronter room).

Clark Eric Hultquist, ¡°Americans in Paris. The J. Walter Thompson Company in France, 1927-1968¡±, Enterprise and Society, 4: 3, 2003,pp. 471-501.

*Valerie Steele, Paris Fashion. A Cultural History, Oxford, Berg, 1988, pp. 247-259.

*William Leach, Land of Desire. Merchants, Power, and the Rise of a New American Culture, New York, Vintage books, 1993. Chapter 10, Sell them their Dreams, pp. 298-322.

V¨¦ronique Pouillard, ¡°Design Piracy in the Fashion Industries of Paris and New York in the Interwar Years¡±, Business History Review, Summer 2011, 85, 2, pp. 319-344.

*Charles Mc Govern, ¡°Consumption and Citizenship in the United States, 1900-1940¡±, Susan Strasser, Charles McGovern, Matthias Judt, Getting and Spending. European and American Consumer Societies in the Twentieth Century, Cambridge, Cambridge University Press, 1998, pp. 37-58.

*Lizabeth Cohen, ¡°The New Deal State and the Makin of Citizens Consumers¡±, Susan Strasser, Charles McGovern, Matthias Judt, Getting and Spending. European and American Consumer Societies in the Twentieth Century, Cambridge, Cambridge University Press, 1998, pp. 111-125.

*Lizabeth Cohen, A Consumers¡¯ Republic. The Politics of Mass Consumption in Postwar America, New York, Vintage Books, 2003. Chap. 1 Depression: Rise of the Citizen Consumer, pp. 18-61.

*Uwe Spiekermann, ¡°From Neighbour to Consumer. The Transformation of Retailer-Consumer Relationships in Twentieth-Century Germany¡±, in: Frank Trentmann ed., The Making of the Consumer. Knowledge, Power and Identity in the Modern World, Oxford, Berg, 2006, pp. 147-174.

*S. Jonathan Wiesen, Creating the Nazi Marketplace, Cambridge, Cambridge University Press, 2011, chapter 2, pp. 63-117; chapter 5, pp. 191-230.

*Richard Kuisel,- Seducing the French. The Dilemma of Americanization, Berkeley_, University of California Press, 1993. Chapter 5, The American Temptation. The Coming of Consumer Society, pp. 103-130.

*Sheryl Kroen, ¡°Negotiations with the American Way. The Consumer and the Social Contract in Post-War Europe¡±, in: John Brewer, Frank Trentmann eds., Consuming Cultures, Global Perspectives. Historical Trajectories, Transnational Exchanges, New York, Berg, 2006.pp. 251-277.

Milena Veenis, ¡°Cola in the German Democratic Republic. East German Fantasies on Western Consumption¡±, Enterprise and Society, 12, 3, Sept. 2011, pp. 489-524.

*Cheryl Greenberg, ¡°Don¡¯t Buy Where you Can¡¯t Work¡±, in: Lawrence Glickman, Consumer Society in American History, A Reader, Ithaca, Cornell Universty Press, 1999, pp. 241-273.

*Robert E. Weems, ¡°The Revolution Will be Marketed. American Corporations and Black Consumers During the 1960s¡±, in: Lawrence Glickman, Consumer Society in American History, A Reader, Ithaca, Cornell University Press, 1999, pp. 316-325.

Malia McAndrew, ¡°A Twentieth-Century Triangle Trade: Selling Black Beauty at Home and Abroad, 1945-1965¡±, Enterprise and History, 2010, 17, 4, pp. 784-810.

*Avner Offer, The Challenge of Affluence, Oxford, Oxford University Press, 2006. Chapter 1-2, pp. 1-38; Chapter 12, Inequality Hurts, pp. 270-301.

*Daniel Horowitz, The Anxieties of Affluence. Critiques of American Consumer Culture, 1939-1979, Amherst, University of Massachusetts Press, 2004. Chapter 2, Celebratory Emigres; Chapter 4, Critique from Within, pp. 101-128.

Stefan Schwarzkopf, ¡°The Consumer Jury: Historical Origins and Social Consequences of a Marketing Myth¡±, CHARM papers, 2009, pp. 238-253.