Dunleavy, Patrick (n.d.): Shorter, Better, Faster, Free. Blogging changes the nature of academic research, not just how it is communicated.
The Guardian: How to Create a Successful Science Blog.
Munger, Dave (2007) “How to report scientific research to a general audience,”
Chap. 17 of Booth et al.: The Craft of Research, 3rd ed. Chicago: Chicago University Press, 2008.