Adapsjonsmodell???? 2)
?Innovators -
well-informed risk-takers who are willing to try an unproven product.
?Early adopters
- based on the positive response of innovators,
early adopters then begin to purchase the product.
?Early majority
- careful consumers who tend to avoid risk, the early majority adopts the product once it has been proven by the early adopters.
?Late majority
- somewhat skeptical consumers who acquire
a product only after it has become commonplace.
?Laggards -
those who avoid change and may not adopt a new product until traditional alternatives no longer are
available.