Pensum/l?ringskrav

B?ker:

Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: how to create products and services customers want. John Wiley & Sons.

Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Random House LLC.

Westhead, P., & Wright, M. (2013). Entrepreneurship: A very short introduction. OUP Oxford.

 

Artikler:

Blank, S. (2013). Why the lean start-up changes everything. Harvard business review, 91(5), 63-72.

Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. (2016). Know your customers’“jobs to be done”. Harvard Business Review, 9, 54-62.

Sarasvathy, S. D. (2001). What makes entrepreneurs entrepreneurial? Working paper.

 

Publisert 19. des. 2017 16:27 - Sist endret 19. des. 2017 16:27