Required Readings:
Osterwalder, A. (2014), Value Proposition Design: How to create products and services customers want.
* Paperback: 320 pages
* Publisher: Wiley; 1 edition (October 20, 2014)
* Language: English
* ISBN-10: 1118968050
* ISBN-13: 978-1118968055
Recommended:
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback
by Alexander Osterwalder
ISBN: 978-0-470-87641-1
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) Paperback – (30 Oct 2014)
by Alexander Osterwalder, Yves Pigneur, Greg Bernarda and Alan Smith
The Lean Startup: How Constant Innovation Create Radically Successful Businesses
Eric Ries
ISBN:978-0-670-92160-7