Lehmann, D & Whiner, R: Analysis for Marketing Planning, 2004. McGraw-Hill. ISBN:?0072865962. (any edition 2004-2006 is usable in this course), buy at www.amazon.co.uk, ?38.99.
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Published Dec. 13, 2005 12:08 PM
- Last modified Dec. 13, 2005 12:30 PM