Teaching plan

DateTeacherPlaceTopicLecture notes / comments
16.02.2006Skjerstad? SFE, 12.15-16.00? Marketing plan/competitive set? Introduction to case assignments Read: Lehmann/Winer chs. 1-2?
02.03.2006Skjerstad? SFE, 12.15-16.00? Industry/competitor analysis? Read: Lehmann/Winer chs. 3-4?
16.03.2006Skjerstad? SFE, 12.15-16.00? Customer/sales analysis? Read: Lehmann/Winer chs. 5-6?
30.03.2006Skjerstad? SFE, 12.15-16.00? The marketing plan/product strategy? Read: Lehmann/Winer chs. 7?
04.05.2006? SFE, kl 12.00? Hand-in of case assignments? No teaching?
11.05.2006Skjerstad & Hellstr?m? SFE, 12.15-16.00? Case presentations? ?
Published Dec. 13, 2005 12:08 PM - Last modified Feb. 8, 2006 11:32 AM