Date | Teacher | Place | Topic | Lecture notes / comments |
16.02.2006 | Skjerstad? | SFE, 12.15-16.00? | Marketing plan/competitive set? | Introduction to case assignments Read: Lehmann/Winer chs. 1-2? |
02.03.2006 | Skjerstad? | SFE, 12.15-16.00? | Industry/competitor analysis? | Read: Lehmann/Winer chs. 3-4? |
16.03.2006 | Skjerstad? | SFE, 12.15-16.00? | Customer/sales analysis? | Read: Lehmann/Winer chs. 5-6? |
30.03.2006 | Skjerstad? | SFE, 12.15-16.00? | The marketing plan/product strategy? | Read: Lehmann/Winer chs. 7? |
04.05.2006 | ? | SFE, kl 12.00? | Hand-in of case assignments? | No teaching? |
11.05.2006 | Skjerstad & Hellstr?m? | SFE, 12.15-16.00? | Case presentations? | ? |
Teaching plan
Published Dec. 13, 2005 12:08 PM
- Last modified Feb. 8, 2006 11:32 AM