ENT4310 - Autumn 2008

Teaching plan

Date	Teacher	Place	Topic	Lecture notes / comments
27.08.2008	Associate Professor Arild Aspelund?	Meeeting room 9 at 12.15 pm – 3.00 pm?	What is marketing? – Introduction to concepts and trends?	Chapter 1 and 2 in K&K Course info Intro to Marketing -Concepts and Trends Strategy Development and The Market Plan?
28.08.2008	Associate Professor Arild Aspelund?	Meeting room 9 at 09.15 am - 12 pm?	Market plans, strategy development and market research?	Chapter 3 and 4 in K&K Market Research External Market Research Six Step Model?
05.09.2008	Rune J. Hansen ?	Meeting room 9 Kl.10.15 am -12.00 pm?	MA and the business environment. Cost terms, concepts and classifications.?	MA: Chapter 1 and 2 (MA: Managerial Accounting,; Brewer, Garrison, Noreen) ?
12.09.2008	Rune J. Hansen?	Meeting room 9 at 10.15 - 12.00?	Job order costing?	MA: Chapter 3?
19.09.2008	Rune J. Hansen ?	Meeting room 9 at 10.15 am -12.00 pm?	Process costing?	MA: Chapter 4?
24.09.2008	Associate Professor Arild Aspelund ?	Meeting room 9 at 12.15 pm - 3 pm?	Market analysis – customer value, loyalty and consumer behavior ?	Chapter 5 – 8 in K&K Value Satisfaction and Loyalty Consumer Behavior Segmentation?
25.09.2008	Associate Professor Arild Aspelund ?	Meeting room 9 at 9.15 am - 12 pm?	Market analysis – segmentation, targeting and positioning?	Chapter 5 – 8 in K&K Positioning and Competition Service marketing?
26.09.2008	Rune J. Hansen ?	亚博娱乐官网_亚博pt手机客户端登录sparken, Meeting room 9, Kl.10.15-12.00?	ABC?	MA: Chapter 8?
10.10.2008	Rune J. Hansen ?	亚博娱乐官网_亚博pt手机客户端登录sparken, Meeting room 9, Kl.10.15-12.00?	Profit planning?	MA: Chapter 9?
17.10.2008	Rune J. Hansen ?	亚博娱乐官网_亚博pt手机客户端登录sparken, Meeting room 9, Kl.10.15-12.00?	Standard cost and balanced score card?	MA: Chapter 10?
24.10.2008	Rune J. Hansen ?	亚博娱乐官网_亚博pt手机客户端登录sparken, Meeting room 9, Kl.10.15-12.00?	Flexible budgets?	MA: Chapter 11 ?Fasit 2 Fasit 2x Fasit 3 Fasit 4 Fasit 8 Fasit 9 Fasit 10 Fasit 11?
29.10.2008	Associate Professor Arild Aspelund?	Meeting room 9 at 12.15 pm - 3 pm?	Market strategies and branding?	Chapter 9 – 14 in K&K Brand Equity and Positioning Product and Price Strategy Market Channels and Value Networks Market Communication?
30.10.2008	Associate Professor Arild Aspelund ?	Meeting room 9 at 9.15 am - 12 pm?	Market channels and market communication?	Chapter 15 – 19 in K&K?
31.10.2008	Rune J. Hansen ?	亚博娱乐官网_亚博pt手机客户端登录sparken, Meeting room 9, Kl.10.15-12.00 ?	Segment reporting and decentralization?	MA: Chapter 12 Fasitch 12?
07.11.2008	Rune J. Hansen ?	亚博娱乐官网_亚博pt手机客户端登录sparken, Meeting room 9 Kl.10.15-12.00 ?	Relevant cost for decision making?	MA: Chapter 13 Fasitch 13?
14.11.2008	Rune J. Hansen ?	亚博娱乐官网_亚博pt手机客户端登录sparken, Meeting room 9 Kl.10.15-12.00 ?	Capital budgeting decisions?	MA: Chapter 14 Fasitch 14?

Published July 24, 2008 4:28 PM - Last modified Nov. 27, 2008 9:35 AM